The report was based on data from survey of 1,000 adults in the United States age 18-29 who are interested in buying products and services from local/small businesses and who own at least a desktop/laptop computer and a smartphone or tablet.
Some 62% of respondents say Facebook is the most useful social network for researching small businesses before purchasing, compared with just 12% for Pinterest, 11% for Twitter, and 9% for Instagram:
Below, additional key findings from the report.
What Consumers Value
- 41% of respondents say they care most about reading customer reviews and ratings for small businesses on Facebook; 19% care most about seeing featured products from businesses.
- 80% of respondents say they are more likely to purchase products or services in-store if there are positive customer reviews on a company's website, mobile site, or Facebook page.
Promoted Posts vs. Offers
- 38% of respondents say Facebook offers that can be redeemed in-store are most likely to influence them to visit the website of a small business.
- Only 12% say promoted posts on Facebook are most likely to get them to visit the website of a small business; 10% say photo/video contents would; 11% cite sweepstakes; and 10% cite loyalty promotions.
Engagement by Business Type
- Restaurants are the small business type that respondents are most likely to engage with on Facebook (cited by 38% of respondents)
- Beauty/spa and education/training businesses are tied for second place (14% each).
About the research: The report was based on data from a survey conducted from June 30 to July 2, 2014 of 1,000 adults in the United States age 18-29 who are interested in buying products and services from local/small businesses and who own at least a desktop/laptop computer and a smartphone or tablet.
Continue reading "How Consumers Engage With Small Businesses on Facebook" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Social Media:
- Why Social Media Should Leave Your Marketing Department—And Where It Should Go Instead
- What Marketers Need to Know About Clubhouse [Infographic]
- LinkedIn Content Engagement Benchmarks [Infographic]
- The Demographics of 11 Major Social Networks
- On Instagram, Video vs. IGTV Posts: Which Perform Better? [Infographic]