Some 58% of consumers in the United States say they have shopped online while watching TV, according to a recent report from Blackhawk Engagement Solutions.

The report was based on data from an April 2015 survey of a nationally representative sample of 2,608 adults in the United States.

The most popular time for online shopping is between 4 PM and 9 PM, local time, with 48% of respondents saying that's when they do so.

Some 37% of consumers admit to shopping online while at work; 18% say they do so often, and 19% say they do so sometimes.

Below, additional key findings from the report.

In-Store Behavior

  • 40% of respondents say they use their smartphone camera to demo, share, and compare products they find in-store.
  • 19% have purchased a product from a competitor on their smartphone while being in-store.
  • 38% say Amazon.com is their first choice for comparing prices on their smartphone.

Promotional Offers

  • 59% of respondents say they would consider allowing retailers to know where they are in-store in exchange for promotional offers.
  • 73% use promotional offers they receive via email; 42% use promotional offers they receive via social media.
  • 62% say their desktop computer is the device they use most often to redeem digital promotions.

About the research: The report was based on data from a survey conducted in April 2015 among a nationally representative sample of 2,608 adults in the United States.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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Twitter: @ayaznanji