Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric and Attend.
The report was based on data from a survey conducted in August and September 2015 of 202 businesses (68% B2B-focused, 11% B2C-focused, 21% mixed).
Some 80% of the businesses surveyed say they either host or take part in conferences, 69% host/attend tradeshows, and 55% take part in webinars.
Other popular event types are partner events (44% engage in), company-hosted field events (39%), and user group meetings (29%).
Below, additional key findings from the report.
Nearly three-quarters (73%) of respondents say events are one of the better sales and marketing approaches that a firm can employ to engage customers.
Some 65% of respondents say that less than half of their new customers are reached via events.
Almost three-quarters (73%) of respondents say they see positive ROI from events, 8% say they break even/lose money, and 19% don't know/don't measure.
About the research: The report was based on data from a survey conducted in August and September 2015 of 202 businesses (68% B2B-focused, 11% B2C-focused, 21% mixed).
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Customer Relationships:
- Boost Your Sales With Strategic Gifting [Infographic]
- How to Use Empathy in Your B2B Brand Storytelling
- The Role of Customer Empathy in the Future of Marketing
- How to Offer More Value to Your Crisis-Stricken Customers [Infographic]
- CX Will Be Essential for Rebuilding After COVID-19: Four Steps You Need to Take Now
- Planning Your COVID-Related Communications: A Flowchart [Infographic]