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Recipes are the most repinned content type by consumers on Pinterest, according to a recent report from quintly.

The report was based on an analysis of third-quarter 2015 data (pins, repins, comments, and likes) from the Pinterest accounts of 220 brands.

More than one-third (35%) of all repins examined by the researchers in 3Q15 were recipes, even though recipes made up only 9% of total pins.

Some 19% of the repins examined were  products; 16%, articles; 16%, regular (i.e., other); 7%, places; 6%, movies; and 2%, apps.

Recipes received 62 repins on average in 3Q15, compared with 33 repins for products on average and 29 for articles, according to the analysis.

Some 93% of interactions on Pinterest in 3Q15 were repins, the analysis found; the rest of the user engagement was made up of likes and comments.

About the research: The report was based on third-quarter 2015 data from the Pinterest accounts of 220 brands.

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji