The report was based on data from a survey of nearly 200 online retail marketers who attended the National Retail Federation's Shop.org conference in October 2015.
Some 60% of the marketers surveyed say they now use purchase behavior data to send more relevant emails to consumers, and 50% use demographic data such as gender, age, and location.
Below, additional key findings from the report.
Some 61% of retail marketers say they personalize email subject lines based on customer data; only 36% personalize the body copy of emails.
More than half (56%) of respondents say they use customer behavior triggers as part of their email strategy; 44% use responsive design.
Some 60% of retail marketers say they integrate their email and social campaigns; 52% integrate their display ads and emails.
More than half (54%) of retail marketers say they include social share buttons in their emails; 48% encourage their social followers to sign up for emails.
About the research: The report was based on data from a survey of nearly 200 online retail marketers who attended the National Retail Federation's Shop.org conference in October 2015.
Continue reading "How Retail Marketers Are Improving Their Email Campaigns" ... Read the full article
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