What percentage of Americans adults uses smartphones while using the restroom?
To find out the answer to that essential question, Phrasee surveyed 940 people age 18 and older in the United States.
Respondents were polled via an online survey about when they use email, social media, and the Internet on their smartphones.
Some 61% of respondents say they do not check email, social media, or the Internet on their smartphones while using the restroom.
Most men surveyed (57%) say they do use their smartphones when in the restroom. In contrast, just 27% of women surveyed admit to checking email, social media, or the Internet while in the bathroom.
Smartphone use in the bathroom appears to vary widely based on age. Just over 80% of respondents age 18-29 say they check their smartphones while in the restroom, whereas only 30% of Americans age 60+ say they do so.
About the research: The report was based on data from a survey of 940 people age 18 and older in the United States.
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
You may like these other MarketingProfs articles related to Customer Behavior:
- Discovering the Brain Science That Drives B2B Buyer Behavior: Nancy Harhut on Marketing Smarts [Podcast]
- World-Class Case Studies; Building Trust on the Internet | Marketing Smarts Live Show
- How Attitudes Toward AI Vary Among Countries and Demographics
- Closing the Loop: How to Deliver Personalized CX at Scale, Even Across Channels
- B2B Marketers, the Customer Journey, and Sales | Marketing Smarts Live Show
- How B2B Marketers Can Leverage Voice of Customer for Business Growth | Marketing Smarts Live Show