The report was based on data conducted in November 2015 of 2,205 consumers in the United States.
The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947).
More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.
Other key insights from the report:
- 70% Americans binge-watch television content, viewing an average of five episodes at a time.
- 90% of US consumers say they multitask while watching TV.
- Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.
- Social media sites have surpassed television as the most popular source of news for Millennials.
Check out the infographic for findings from the survey:
About the research: The report was based on data conducted in November 2015 of 2,205 consumers in the United States.
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