NEW! Marketing Strategy Master Class launches December 1. Learn more

Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.

The report was based on data conducted in November 2015 of 2,205 consumers in the United States.

The researchers examined the media consumption habits of four generations: Millennials (born between 1983 and 2001); Generation X (1966-1982); Baby Boomers (1947-1965), and Matures (prior to 1947).

More than half of all US consumers, and three-quarters of Millennials, watch movies and TV shows via streaming on at least a monthly basis, the researchers found.

Other key insights from the report: 

  • 70% Americans binge-watch television content, viewing an average of five episodes at a time.
  • 90% of US consumers say they multitask while watching TV.
  • Nearly three quarters of Millennials age 19-32 say they are more influenced in their buying decisions by social media recommendations than TV ads.
  • Social media sites have surpassed television as the most popular source of news for Millennials.

Check out the infographic for findings from the survey:

About the research: The report was based on data conducted in November 2015 of 2,205 consumers in the United States.

Sign up for free to read the full article.

Oh, boy. The dreaded sign up form.

Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji