Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.

The report was based on data from a survey conducted in May 2016 of 7,809 consumers age 18-64 from Australia, Brazil, France, Japan, the United Kingdom, and the United States who use Facebook and/or Instagram at least weekly.

The primary appeal of Facebook is to connect with family and friends, the analysis found.

On Instagram people connect with people they know as well, but but they also often use the network to follow celebrities, influencers, brands, and humor accounts.

For major events, consumers tend to go to Facebook to see others' reactions/opinions, whereas they go to Instagram for insiders' perspectives and to see behind-the-scenes content.

People surveyed who use both platforms are more likely to say Instagram surprises and delights them compared with Facebook; they are more likely to say Facebook makes them laugh compared with Instagram.

Users say they are more likely to go to Facebook to discover new ideas; they say they're more likely to go to Instagram to find inspiration.

Millennials are more likely to follow content related to fashion, beauty, and interior design on Instagram than on Facebook.

About the research: The report was based on data from a survey conducted in May 2016 of 7,809 consumers age 18 - 64 from Australia, Brazil, France, Japan, the United Kingdom, and the United States who use Facebook and/or Instagram at least weekly.

Continue reading "How People Use Facebook and Instagram in Different Ways" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Social Media Resources

You may like these other MarketingProfs resources related to Social Media.

The World's Biggest Social Networks (And Who Owns Them) [Infographic]

This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).

Instagram Stories: 2021 Benchmarks and Trends

Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according to recent research from Socialinsider.

Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]

Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the world, spoke with industry leaders, and examined third-party data.

A Look at the Gen Z Audience on LinkedIn

Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.

The Common Characteristics of Viral TikToks [Infographic]

SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in common.

Five Types of Social Media Influencers [Infographic]

This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based on follower counts.