The report was based on data from a survey of 303 respondents who describe themselves as expert, advanced, or intermediate email marketers. All respondents work for companies with 100 or more employees (31% B2B, 69% B2C).
Tracking results ranks as marketers' third biggest email challenge (respondents were asked to pick their top three issues).
Personalization ranks fourth, followed by developing a strategy and retaining subscribers.
The most popular tactics for capturing email addresses are opt-in forms on websites (61% of respondents utilize), social media (60%), online purchase prompts (58%), and event/contest/loyalty registrations (53%).
About the research: The report was based on data from a survey of 303 respondents who describe themselves as expert, advanced, or intermediate email marketers. All respondents work for companies with 100 or more employees (31% B2B, 69% B2C).
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