Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!
N E X T
Text:  A A

Facebook Advertising Benchmarks for 18 Industries [Infographic]

by   |    |  10,967 views

The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream.

The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries: apparel, auto, B2B, beauty, consumer services, education, employment/job training, finance/insurance, fitness, home improvement, healthcare, industrial services, legal, real estate, retail, technology, and travel/hospitality.

Legal advertisers have the highest average CTR on Facebook ads (1.61%); employment/job training advertisers have the lowest average CTR (0.47%).

The average conversion rate for Facebook ads across all industries is 9.21%.

Fitness brands have the highest average conversion rate for Facebook ads (14.29%); technology brands have the lowest average conversion rate (2.31%).


The average cost per click (CPC) across all industries is $1.72, and the average cost per action (CPA) is $18.68.

Check out the infographic to see Facebook advertising benchmarks for all 18 industries examined:

About the research: The report was based on November 2016 through January 2017 Facebook advertising data for 256 US-based WordStream clients in 18 industries.


Join over 600,000 marketing professionals, and gain access to thousands of marketing resources! Don't worry ... it's FREE!

WANT TO READ MORE?
SIGN UP TODAY ...
IT'S FREE!

We will never sell or rent your email address to anyone. We value your privacy. (We hate spam as much as you do.) See our privacy policy.

Sign in with one of your preferred accounts below:

Loading...

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

Rate this  

Overall rating

  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
  • This has a 4 star rating
1 rating(s)

Add a Comment

Comments

  • by Margaret Tue Mar 28, 2017 via web

    Are these benchmarks effected at all by the way the campaigns are set up, either by CPM or CPC?

    Thank you!

  • by Helton Thu Apr 13, 2017 via web

    Hi, can you give me some insight on how CPA is calculated? Thank you

MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!