The report was based on data from a survey conducted by The Harris Poll in December 2016 among 2,032 US consumers age 18 and older.
Some 65% of respondents say they would stop buying from a brand if treated poorly by it—even if they love its products—and 43% say they would knowingly buy an inferior product from a brand they love.
Consumers say they are typically willing to spend $100, on average (33% of their total disposable income) per month on products and services from their favorite brands.
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