Most marketers find social media influencers for campaigns by reaching out to them directly rather than by using influencer platforms or talent agencies, according to recent research from Bloglovin'.

The report was based on data from a survey of 100 US-based marketing professionals who work for brands or agencies.

Some 59% of respondents say they typically find social media influencers for campaigns by contacting them directly.

More than one-third (35%) say the influencers themselves typically reach out to the brand.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji