Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group.
The report was based on data from a survey of 1,000 consumers in the United States age 18 and older.
Respondents rate uninformed agents as the customer service issue most likely to result abandoning a company; long wait times to reach an agent ranks second, followed by unfriendly agents and difficult-to-use automated systems.
Some 74% of consumers say they experience long wait times to reach a customer service agent frequently or very frequently; 70% say they encounter difficult-to-use automated systems frequently or very frequently.
Consumers rate the ability to resolve issues quickly as the most important characteristic of good customer service.
Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji