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Social Media Use in 2018: Platform, Age, and Visit Trends

by Ayaz Nanji  |  
March 8, 2018

YouTube and Facebook are the social networks most used by adults in the United States, according to recent research from the Pew Research Center.

The report was based on data from a survey conducted in January 2018 among a nationally representative sample of 2,002 people age 18 and older living in the United States.

Some 73% of respondents say they use YouTube, and 68% of respondents say they use Facebook.

None of the other social platforms measured by Pew in the survey are used by more than 40% of Americans.

There are major differences in social media use by age, the survey found.

Some 88% of 18-29-year-olds use social media, compared with 78% of Americans age 30-49, 64% age 50-64, and 37% age 65+.

Americans age 18-24 are significantly more likely to use platforms such as Snapchat, Instagram, and Twitter, even compared with Americans in their mid- to late-20s.

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Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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