The report was based on data from a survey of 1,000 consumers in the United States.
More than half (55%) of respondents say brands are only somewhat transparent on social media; some 30% say brands are not at all transparent; and 15% say brands are very transparent.
Respondents say brands can demonstrate transparency on social media by admitting mistakes (61% say so), honestly responding to customer questions (58%), and being open about product/service pricing (45%).
Consumers say brands demonstrate a lack of transparency on social media when they withhold information (69%) and ignore customer questions (68%).
About the research: The report was based on data from a survey of 1,000 consumers in the United States.
You may like these other MarketingProfs articles related to Social Media:
- The Content That Marketers Want From Social Media Creators
- Generation YouTube: The Social Media Habits of US Teens
- Instagram Reels Benchmarks for 2022 [Infographic]
- How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart
- 25 Twitter Marketing Tips That Actually Work [Infographic]
- Why and How Businesses Engage in Social Media Listening