The report was based on data from a survey of 1,000 consumers in the United States.
More than half (55%) of respondents say brands are only somewhat transparent on social media; some 30% say brands are not at all transparent; and 15% say brands are very transparent.
Take the first step (it's free).
You may also like:
- Before Implementing an Employee Advocacy Program, Do These Three Things
- Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]
- How the Fastest-Growing US Companies Are Using Social Media
- Seven Social Media Content Trends for 2020 and Beyond [Infographic]
- Micro-Influencer Trends: Platform, Format, and Compensation Preferences