Some 81% of consumers say brands have a responsibility to be transparent on social media, according to recent research from Sprout Social.

The report was based on data from a survey of 1,000 consumers in the United States.

More than half (55%) of respondents say brands are only somewhat transparent on social media; some 30% say brands are not at all transparent; and 15% say brands are very transparent.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji