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Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

The report was based on data from a survey of 532 adults age 18 and older in the United States who use social media.

Some 83% of respondents say if they try to interact with a brand on social media they expect a response within a day; 38% expect a response within an hour; 15% expect a response within a couple of days; and 2% in more than a couple days:

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji