Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Most US adults say brands should respond to consumers' comments on social media within a day, according to recent research from Clutch.

The report was based on data from a survey of 532 adults age 18 and older in the United States who use social media.

Some 83% of respondents say if they try to interact with a brand on social media they expect a response within a day; 38% expect a response within an hour; 15% expect a response within a couple of days; and 2% in more than a couple days:

Younger consumers are more likely than older consumers to want brands to respond quickly: 90% of respondents age 18-29 expect brands to respond to comments on social media within a day or less (44% within an hour or less).

Men are more likely than women to want brands to respond quickly: 86% of male respondents expect brands to respond to comments on social media within a day or less, compared with 81% of female respondents who say so.

About the research: The report was based on data from a survey of 532 adults age 18 and older in the United States who use social media.

Sign up for free to read the full article. Continue reading "How Quickly Should Brands Respond to Consumers on Social Media?" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Loading...

ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji