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Most marketers say they have a process in place to vet social media influencers, according to recent research from ACTIVATE.

The report was based on data from a survey of 111 marketers at brands or agencies who run social influencer campaigns.

Some 52% of the marketers surveyed say they have implemented a process to vet influencer accounts for bots/fake followers, and 16% say they work with a partner that handles fraud detection.

Two-thirds of respondents say social media platforms need to do more to combat fraudulent activity, and 35% say some of the influencers they work with may have purchased fake followers.

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image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji