The report was based on data from a survey of 111 marketers at brands or agencies who run social influencer campaigns.
Some 52% of the marketers surveyed say they have implemented a process to vet influencer accounts for bots/fake followers, and 16% say they work with a partner that handles fraud detection.
Two-thirds of respondents say social media platforms need to do more to combat fraudulent activity, and 35% say some of the influencers they work with may have purchased fake followers.
Take the first step (it's free).
You may also like:
- Using Social Listening in Your Content Strategy
- Eight Practical Yet Powerful KPIs for Measuring Influencer Performance
- Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]
- How to Set Up and Use Your Small Business Instagram Profile [Infographic]
- 15 Tips and 9 Tools to Boost Your Instagram Video Marketing