Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Most marketers say they have a process in place to vet social media influencers, according to recent research from ACTIVATE.

The report was based on data from a survey of 111 marketers at brands or agencies who run social influencer campaigns.

Some 52% of the marketers surveyed say they have implemented a process to vet influencer accounts for bots/fake followers, and 16% say they work with a partner that handles fraud detection.

Two-thirds of respondents say social media platforms need to do more to combat fraudulent activity, and 35% say some of the influencers they work with may have purchased fake followers.

Marketers say what they look at most when considering influencers for campaigns are the content on the account (89% check it), the engagement rates (81%), the audience demographics (73%), and any pre-existing brand affinities (61%).

About the research: The report was based on data from a survey of 111 marketers at both brands and agencies who run social influencer campaigns.

Sign up for free to read the full article. Continue reading "How Marketers Vet Social Media Influencers" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.


image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji