The steady growth in the percentage of US adults who use social media appears to have plateaued, according to recent research from the Pew Research Center.

The report was based on data from a survey conducted between January 8 and February 7, 2019, among a national sample of 1,502 adults age 18 or older in all 50 US states and the District of Columbia.

Roughly the same proportion of US adults use Facebook, Pinterest, LinkedIn, and Twitter as they did in 2016, the analysis found. Only Instagram showed a significant uptick since 2016 in the share of adults using the platform (the researchers did not have comparable data for YouTube, Snapchat, WhatsApp, andReddit).

YouTube is the most widely used social network by US adults (73% say they use it) and Facebook is the next most widely used (69%).

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji