How much are influencers charging brands to post content to social media? How do those rates vary by follower count, social network, and content type?

To find out, Klear surveyed more than 2,500 influencers around the world on what they charge brands to post to Instagram, YouTube, and Facebook. The researchers divided the responses into four groups based on follower count: Nano (500-5K followers), Micro (5K-30K), Power (30K-500K), and Celebrity (500K+).

Influencer pricing varies widely depending on follower count, the analysis found.

For example, Nano influencers charge $100 for a branded Instagram post, on average, whereas Celebrity influencers charge $2,085, on average.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji