The report was based on data from a survey of 1,009 people in the US who are familiar with various types of social media influencers.
Some 78% of respondents say it's appropriate for influencers to share their own products on social media, and 72% say it's appropriate for influencers to share products in general.
However, 62% of respondents say it is unethical for influencers to promote products they don't use themselves.
Some 82% of respondents say social media influencers should disclose their history of personal use when sharing a product, and 77% say they should disclose any side effects the product may have.
Some 76% of respondents say they will unfollow an influencer because of personal scandal (e.g., cheating), and 74% say they will unfollow an influencer if the posting frequency is too high.
About the research: The report was based on data from a survey of 1,009 people in the US who are familiar with various types of social media influencers.
Continue reading "Ethics and Social Media Influencers: What Consumers Expect" ... Read the full article
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