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Most marketers say they are friends with their coworkers on social media, and most also say they have felt left out after seeing social media posts of their coworkers socializing, according to recent research from Igloo Software.

The report was based on data from a survey conducted in February 2020 among 171 marketers who work in various industries.

Some 85% of respondents say they are connected with their coworkers on social media.

The most popular social networks for connecting with coworkers are Facebook, Twitter, and LinkedIn:

Some 62% of marketers say they have felt left out after seeing pictures on social media of coworkers socializing.

More than three-quarters (78%) of marketers say they have decided not to post something on social media because a coworker might see it.

About the research: The report was based on data from a survey conducted in February 2020 among 171 marketers who work in various industries.

Continue reading "Are Marketers Friends With Their Coworkers on Social Media?" ... Read the full article

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ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji


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