Nearly three-quarters of organizers of B2B exhibitions say they've had to cancel at least one in-person event because of the COVID-19 pandemic, according to recent research from The Center for Exhibition Industry Research (CEIR).

The report was based on data from a survey conducted June 9-21, 2020, among 169 executives with oversight over US B2B exhibitions. In their analysis, the researchers compared the findings with results from a similar survey of 164 executives conducted in April.

Some 73% of respondents say they've had to cancel at least one in-person B2B exhibition, up from 62% in April.

Some 74% of B2B exhibition organizers who have canceled an event say they did so because of uncertainty over whether state/local orders would allow large gatherings, and 69% say they did so because of corporate "no travel" policies:

Some 81% of B2B exhibition organizers say they're now providing one or more virtual offerings, and 65% say they've moved education sessions online:

About the research: The report was based on data from a survey conducted June 9-21, 2020, among 169 executives with oversight over US B2B exhibitions.


Enter your email address to continue reading

How COVID-19 Is Affecting the B2B Exhibition Industry

Don't worry...it's free!

Already a member? Sign in now.

Sign in with your preferred account, below.

Did you like this article?
Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access…
  • Copy Link

  • Email

  • Twitter

  • Facebook

  • Pinterest

  • Linkedin

  • AI


ABOUT THE AUTHOR

image of Ayaz Nanji

Ayaz Nanji is a writer, editor, and a content strategist. He is a co-founder of ICW Media and a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji