The report was based on data from a survey conducted between January 25 and February 8, 2021, among a national sample of 1,502 adults, age 18 or older, living in all 50 US states and the District of Columbia.
Some 76% of adults age 18-24 say they use Instagram, 75% say they use Snapchat, and 55% say they use TikTok. In comparison, only 13% of adults age 65 and older say they use Instagram, 2% say they use Snapchat, and 4% say they use TikTok.
The age gap is narrowest on Facebook: 70% of adults age 18-29 say they use the social network compared with half of adults age 65 and older.
Additional key demographic differences among the major social networks:
- Some 52% of hispanic and 49% of Black American adults say they use Instagram, compared with only 35% of white American adults.
- More than half (51%) of American adults who have a bachelor's or advanced degree say they use LinkedIn, compared with only 10% of adult Americans with a high school diploma or less.
- Some 46% of adult women in the US say they use Pinterest compared with just 16% of US adult men.
About the research: The report was based on data from a survey conducted between January 25 and February 8, 2021, among a national sample of 1,502 adults, age 18 or older, living in all 50 US states and the District of Columbia.
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