This week's 'Skim is all about expanding audiences: Facebook is soliciting original TV-like series, and it's changing its algorithm in a way that devalues Likes; Pinterest sneaks in a new Web extension that lets users search the platform from any website; the reason NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; the best digital channels for generating B2B leads; and much more...

Skim for this week's roundup of all things social media!

1. Facebook eyes original 'TV-like' programming

The Wall Street Journal reported that the social network is soliciting pitches for 30-minute television-like shows across six genres, including science, lifestyle, and sports. This is apparently part of Facebook's latest attempt to tackle the TV market after the announcement of its dedicated set-top TV app just weeks ago.

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Christian Neri is a digital marketing professional in the film & television industry, and a contributor to MarketingProfs. An American expat in Paris, he recently completed his MS in digital marketing at IÉSEG School of Management.

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Twitter: @christianneri