This week's 'Skim is all about expanding audiences: Facebook is soliciting original TV-like series, and it's changing its algorithm in a way that devalues Likes; Pinterest sneaks in a new Web extension that lets users search the platform from any website; the reason NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; the best digital channels for generating B2B leads; and much more...
Skim for this week's roundup of all things social media!
1. Facebook eyes original 'TV-like' programming
The Wall Street Journal reported that the social network is soliciting pitches for 30-minute television-like shows across six genres, including science, lifestyle, and sports. This is apparently part of Facebook's latest attempt to tackle the TV market after the announcement of its dedicated set-top TV app just weeks ago.
Take the first step (it's free).
You may also like:
- Five Best-Practices for B2B Social Media Influencer Marketing
- LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?
- Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.
- How COVID-19 Is Impacting Social Media Ad Rates and Engagement
- Before Implementing an Employee Advocacy Program, Do These Three Things