This week's 'Skim is all about expanding audiences: Facebook is soliciting original TV-like series, and it's changing its algorithm in a way that devalues Likes; Pinterest sneaks in a new Web extension that lets users search the platform from any website; the reason NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; the best digital channels for generating B2B leads; and much more...
Skim for this week's roundup of all things social media!
1. Facebook eyes original 'TV-like' programming
The Wall Street Journal reported that the social network is soliciting pitches for 30-minute television-like shows across six genres, including science, lifestyle, and sports. This is apparently part of Facebook's latest attempt to tackle the TV market after the announcement of its dedicated set-top TV app just weeks ago.
Facebook has refused to comment on the report. WSJ suggests the social giant is looking for weekly series, and it's willing to pay for some shows—particularly scripted content.
Though Facebook could be gearing up to take on behemoths like Netflix, which is slated to spend $6 billion on premium content this year, a better bet is that it's simply putting feelers out to expand revenue streams.
2. You can now search Pinterest from anywhere
See something you like somewhere online other than on Pinterest? No problem. The pinboarding social network has released a Pinterest lover's dream Google Chrome browser extension that lets you save any image found online and ask Pinterest to surface photos of similar items using its image recognition software.