What are the basic rules you should follow when developing your social media content and social media strategy?

To help marketers and business owners succeed, social media guru Angie Gensler created an infographic (below) that covers 24 essential do's and don'ts.

It looks at some key approaches that you should definitely take, such as varying your post types and narrowing your focus.

The infographic also delves into approaches not to take, such as focusing on vanity metrics and being overly promotional.