For B2B brands, strategic visibility on social media with specific target audiences is increasingly more valuable than broad reach.

That's one of the key insights from a recent PAN Communications report exploring the changing digital landscape.

An infographic (below) looks at how B2B brands can adapt their social media approaches to focus on ideal customer profiles (ICPs) rather than surface-level virality.

Specifically, it provides a checklist to help marketers shift their strategies and boost social media visibility in the right circles.

Check out the infographic: