MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Workshops are private events held for corporate clients, whose marketers will be guided through each topic and given assessments to test their grasp of core learning objectives.
Get on the path to content marketing success with our Content Rules workshop. We'll cover the many ways to make content magic through industry best practices and show you how (and where) to find inspiration as well as how to reach the ideal audience(s) with whom you want to develop a lasting relationship.
Your facilitator will guide you through many group exercises focusing on critical elements in developing award-winning content, exploring various content formats and platforms, and creating relevant personas and messaging to drive conversions. You'll walk away with a toolbox full of tactics that you can begin using immediately.
MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Your marketers will be guided through each topic, with assessments to test their grasp of core learning objectives.
WHO SHOULD ATTEND
WHY YOU SHOULD ATTEND
This workshop will focus on audience-centric writing and the fundamental shifts in thinking that require marketers to inspire, educate, and help rather than talk up benefits and features. Learners will receive hands-on training in creating different types of content for their ongoing marketing initiatives, so bring some current writing projects with you to the workshop.
The session will demonstrate various ways to collaborate on content creation, and you'll have the opportunity to give each other feedback on voice, tone, and medium. You'll not only learn to develop long- and medium-form content, but you'll examine how these different types of written content align with various stages of the buyer's journey.
MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Your marketers will be guided through each topic, with assessments to test their grasp of core learning objectives.
WHO SHOULD ATTEND
WHY YOU SHOULD ATTEND
In this workshop, we'll explore multiple storytelling techniques, including ancient techniques developed by Native American storytellers: The Narrative Wheel and The Monomyth. We'll demonstrate how the tribal storytelling secret of Myth, History, and Memoir make the perfect mnemonic device to help you craft a compelling answer to the hard question: Who are you and what do you do?
We'll explore (in This American Life-fashion) how to brush off those stale mission and vision statements and learn how to rewind the myths, retell the history, and fore(sell)tell the future by creating customer-centric stories that cut through the noise and allow the customer to speak for themselves. Banish features/benefits selling forever and learn the simple tactics of spellbinding, audience-centric storytelling.
MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Your marketers will be guided through each topic, with assessments to test their grasp of core learning objectives.
WHO SHOULD ATTEND
WHY YOU SHOULD ATTEND
Brand admiration is the most desired form of the customer-brand relationship for marketers. Customers want to buy and use admired brands because admired brands provide benefits that contribute to customers' happiness. Companies want customers to admire their brands because admired brands make the company profitable and provide opportunities for future growth. Enter our Brand Admiration training workshop. Get ready to discuss how brand admiration can be built, and sustained, making your brand admired for years to come.
In this hands-on workshop, we'll explore your company's brands to determine if they are top of mind and connected to your customers' needs, values, and goals. We'll determine if your brand benefits drive loyalty and advocacy behaviors, which are essential to building and sustaining long-term brand relationships. Using case studies from the world's most admired brands, we'll explore how marketers can create benefits that enable customers (building trust), entice customers (building love), and enrich customers (building brand respect), so you can begin to enhance your brand benefits. We'll give you tools to assess your customers' perception of the benefits your brand offers compared with those of your competitors. We'll also walk you through a set of strategies that you can use to strengthen customers' admiration of one of your current brands.
MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Your marketers will be guided through each topic, with assessments to test their grasp of core learning objectives.
WHO SHOULD ATTEND
WHY YOU SHOULD ATTEND
In this workshop, you'll learn the difference between a lead nurturing and general marketing campaign. We'll review specific programs geared towards prospects and customers, the ten steps to create a lead nurturing program, and the different types of tests you can apply to measure your campaigns' effectiveness.
Your facilitator will guide you through many group exercises focusing on critical elements in developing a nurturing program, from creating a buyer's persona, to building specific messages for that persona, to documenting your content library. You'll walk away with a toolbox full of tactics that you can immediately apply back in the office.
MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Your marketers will be guided through each topic, with assessments to test their grasp of core learning objectives.
WHO SHOULD ATTEND
WHY YOU SHOULD ATTEND
The purpose of this interactive workshop is to derive a sustainable, differential advantage over the competition. It starts by identifying the benefits that make up your market, putting together a perceptual map that describes how the market perceives your company and your competitors. We then segment the market based on customer needs.
The next step is going through a 5-step competitive analysis to see if which segments are most defensible and how the market is likely to evolve over time. Then we do a company analysis using the same technique.
Based on all of this information, the workshop focuses on one or two defensible segments and constructs positioning statement for each segment. The workshop concludes with outlining the marketing plan to fulfill the positioning statements.
Finally, this workshop also considers the cases where you are competing against the status quo.
MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Your marketers will be guided through each topic, with assessments to test their grasp of core learning objectives.
WHO SHOULD ATTEND
WHY YOU SHOULD ATTEND
This interactive workshop will focus on value propositions and positioning statements that form the basis of your organization's marketing plan. Understanding what sets you apart from competitors seems easy enough, but the key to effective marketing is to articulate these distinguishing factors in a way that is relevant to your target audience. Utilizing a value focused approach is the best way of communicating to your customers how your products or services will better solve their problems or help them to overcome their challenges.
We'll segment your audience, based on key characteristics, and discuss ways to create marketing communications that effectively translates your value proposition based on each group's common needs in order to be more relevant to each customer segment.
We'll also look at value propositions and positioning statements in two ways. First, we'll talk about what goes into developing a value proposition and how to use it to create a positioning statement that clearly articulates what customers should value about your products/services. With that understanding, we'll then show you how to consistently infuse your value proposition into your marketing communications and all customer interactions.
MarketingProfs Workshops are intensive programs designed to comprehensively cover marketing topics from foundational core concepts to post-training knowledge reinforcement. Your marketers will be guided through each topic, with assessments to test their grasp of core learning objectives.
WHO SHOULD ATTEND
WHY YOU SHOULD ATTEND
Get in touch. We'll be happy to answer any questions you may have so you can make the right decision for you and your organization.