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CONTENT TYPE: Sponsored Article | TOPIC: Mobile
Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.
CONTENT TYPE: Infographic | TOPIC: Mobile
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.
CONTENT TYPE: Article | TOPIC: Mobile
Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.
CONTENT TYPE: Chart | TOPIC: Mobile
Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.
Compared with "tradigital" forms of marketing, such as email, messaging apps tend to enjoy far greater open rates. And because customers have growing levels of email fatigue, it makes even more sense to use messaging apps to reach your customers.
Mobile has become the primary channel for consumers in virtually every demographic group—allowing them to connect anywhere, at any time, and driving a shift that has transformed the consumer landscape. What does a successful mobile strategy entail in today's world?
CONTENT TYPE: Sponsored Webinar | TOPIC: Customer Experience
The truth is that users abandon most mobile apps within the first month. How do you make sure your app is one that consumers continue to engage with? Sponsored by CleverTap.
CONTENT TYPE: Infographic | TOPIC: Content
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Social media has been a key part of digital marketing—but usage is declining, especially among Gen Z and Millennials. Most marketers never believed they'd see the day. But that day seems to be here. So now what do we do?
Adults in the US use mobile devices more than desktop computers when searching for local products and services. Which is why it makes sense to use geolocation marketing to increase local sales.
CONTENT TYPE: Infographic | TOPIC: Email
Two-thirds of emails are now opened on mobile devices, and your subscribers are picky about the reading experience: Many of them simply delete emails that don't render well on mobile screens. Worse, they simply unsubscribe. Here are eight steps for making sure that doesn't happen.
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions
Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting point.
Marketers struggle mightily to take advantage of the huge opportunity that is mobile advertising. That's because we must first understand how receptive consumers are to certain types of messaging at various moments during the day. These insights will help.
CONTENT TYPE: Infographic | TOPIC: Marketing Technology
Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?
Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.
CONTENT TYPE: Infographic | TOPIC: Search
Marketers need to keep up on the state of voice search, because it's changing how consumers search for information. Users are speaking into their smartphones and to voice assistants to find out about your business, products, and services. Check out this compilation of voice search statistics.
Mobile wallets, undergoing meteoric growth, now process billions of payments worldwide. As the payment technology becomes less expensive and cash use continues to decline, mobile wallet use will only continue to grow. Has your business started accepting mobile payments? If not, it may be time to start.
Augmented reality can create an interactive experience for your customers, which can lead to more engagement and better brand loyalty. Check out the basics of AR and how to use it in your marketing strategy.
CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation
Demand generation is too often a game of testing and tweaking for a measly 5-10% increase in response and conversion rates. But hold up—do you know what channel routinely gets a 98% open rate and a 50%+ engagement rate? That's right, it's the humble SMS text message. Sponsored by Hustle.
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