Communications Resources for Marketing Professionals

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The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Communications

Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.
What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

Article

CONTENT TYPE: Article | TOPIC: Marketing Management

Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.
What Annoys People Most About SMS Marketing

Chart

CONTENT TYPE: Chart | TOPIC: Communications

People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.
What Leaders Would Change About Their Crisis Communications Plans

Chart

CONTENT TYPE: Chart | TOPIC: Public Relations

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
Why Tone Matters More Than Ever in Business Communication

Chart

CONTENT TYPE: Chart | TOPIC: Communications

As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
How to Overcome Poor Communication to Drive Marketing Performance in 2023

Article

CONTENT TYPE: Article | TOPIC: Communications

It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.
B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

Podcast

CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.
Four Rules for Riding the Texting Wave Before It's Gone

Article

CONTENT TYPE: Article | TOPIC: Communications

Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.
How to Perform a Competitive Analysis of the Mobile App Market

Article

CONTENT TYPE: Article | TOPIC: Communications

The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.
The State of SMS Marketing in 2022

Chart

CONTENT TYPE: Chart | TOPIC: Communications

Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.
Why People Opt Out of (And In to) Mobile Notifications From Brands

Chart

CONTENT TYPE: Chart | TOPIC: Communications

People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.
What People Use Their Smartphones for While at Work

Chart

CONTENT TYPE: Chart | TOPIC: Communications

People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.
Five SMS Campaigns for B2B Marketers to Try

Article

CONTENT TYPE: Article | TOPIC: Communications

B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.
How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

Article

CONTENT TYPE: Article | TOPIC: Communications

Your buyers incorporate mobile into their everyday work, so it makes sense that your marketing and sales communications should, too. SMS can transform your efficiency—and it's even more effective when combined with automation.
Clubhouse Accessibility Issues: The Root of Its Decline

Article

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Clubhouse is the hot new audio social media app that has everyone talking—literally. But its increased popularity has come with some concerns about access and accessibility. Learn more in this article.
Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

Sponsored Article

CONTENT TYPE: Sponsored Article | TOPIC: Communications

Analyzing mobile marketing campaign data is a complex process. One wrong number leads to misinterpretation of the entire campaign. How can you avoid pitfalls and analyze data correctly? Here are some guidelines.
Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]

Infographic

CONTENT TYPE: Infographic | TOPIC: Communications

The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony.
Why B2B Apps Need App Store Optimization Now More Than Ever

Article

CONTENT TYPE: Article | TOPIC: Communications

Recent work-from-home initiatives have created record demand for telecommuting, team chat, and employee tracking apps. If your B2B company has an app, it's time to look into app store optimization (ASO) to maximize your potential customer base.
The Most Effective Marketing Tactics for Driving App Installs

Chart

CONTENT TYPE: Chart | TOPIC: Communications

Marketers say running full-screen video ads is the most effective approach for driving mobile app installs, according to recent research from AdColony.
Text Marketing: 2020's Digital Disruptor

Article

CONTENT TYPE: Article | TOPIC: Communications

As text marketing technology has evolved, it's become accessible and affordable for every level of sender, giving marketers unprecedented access to their customers' attention. As a result, digital marketing is facing disruption at the hands of SMS and MMS.

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The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

What Annoys People Most About SMS Marketing

What Leaders Would Change About Their Crisis Communications Plans

Why Tone Matters More Than Ever in Business Communication

How to Overcome Poor Communication to Drive Marketing Performance in 2023

B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

Four Rules for Riding the Texting Wave Before It's Gone

How to Perform a Competitive Analysis of the Mobile App Market

The State of SMS Marketing in 2022

Why People Opt Out of (And In to) Mobile Notifications From Brands

What People Use Their Smartphones for While at Work

Five SMS Campaigns for B2B Marketers to Try

How SMS Automation Bridges the Gap Between Your Sales Team and Customers and Supports Digital Transformation

Clubhouse Accessibility Issues: The Root of Its Decline

Don't Be Fooled by Data: How to Make Data Analysis in Mobile Marketing Plain and Simple

Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]

Why B2B Apps Need App Store Optimization Now More Than Ever

The Most Effective Marketing Tactics for Driving App Installs

Text Marketing: 2020's Digital Disruptor