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CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

Demand generation is essential to B2B marketing strategy. It builds brand awareness, feeds the pipeline, and opens the door to conversations with your sales team. Don't miss the Demand Generation Friday Forum where you'll get the best demand gen strategies, tactics, and tips you need to know now. Sponsored by Cvent.

CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

Whether you're announcing a new event, offering up a promo code, or sending a survey, email is still one of the most popular and effective ways to reach an audience. Join us for the Email Marketing Friday Forum where the experts will share surprising strategies for creating emails that mean business. Sponsored by Litmus.

CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

You care about the people you serve. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey, so they come back? We've got you covered! Sponsored by Salesforce.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

Marketing strategy decisions are a balancing act. With so many new technologies and tactics, it's tough to select, set up, and deploy an optimal combination for your strategy. Our Marketing Strategy Friday Forum can help. Includes three educational sessions, live Q&A, and resources. Sponsored by ZoomInfo.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

Register now for the MarketingProfs Content Marketing Friday Forum and join industry experts who'll show you how your content could be working harder for you. Walk away with tactics to build brand awareness and trust, drive engagement, and earn you those elusive higher search rankings. Sponsored by DemandJump.

CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

The ability to measure marketing efforts—accurately and meaningfully—is a top skill for marketers. But analytics can feel complicated and frustrating. It doesn't have to be. Join MarketingProfs for our Analytics Friday Forum. Includes three educational sessions, live Q&A, and resources. Sponsored by Tealium.

CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails to amp up engagement and drive conversion. Sponsored by Salesforce.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

What's next for B2B? Register now for the Future Trends Friday Forum and hear what three top industry experts have to say about what lies ahead. Sponsored by Momentive.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Management

As you think about your personal holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share how to navigate the year ahead so that it's your best B2B year yet. It's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

The B2B media mix wouldn't be complete without an email or two (or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho-hum emails. Sponsored by Vidyard.

CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Content

Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.

CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

You care about the people your business serves. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey so that they come back? We've got you covered! Sponsored by ActiveCampaign.

CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.

CONTENT TYPE: Friday Forum | TOPIC: Measurement & Analytics

The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

Ongoing growth and success depend on enabling marketing and sales teams to align and work in tandem. Discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. Sponsored by Allego.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.

CONTENT TYPE: Friday Forum | TOPIC: Email Marketing

Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there... but you're still not sure that it's enough. How do you make email more memorable and impactful? Sponsored by Vidyard.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

'Tis the season for 2022 marketing planning. But you shouldn't just be planning for a return to "business as usual." Now is the time to get your ducks in a row, make sure you're gathering and using the right customer data, and set your team up to be a crucial driver of growth in 2022. Sponsored by Validity.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

If your marketing activities don't have a well-conceived strategy continually informing them, it's time to level up—and boost your bottom line. You'll need to build a growth strategy for yourself and your team, build your brand and make social connections, and ensure your MarTech stack is uncovering demand and improving your campaigns. Sponsored by Vidyard.