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CONTENT TYPE: Friday Forum | TOPIC: Management

As you think about your holiday plans, you'll want to pencil in time for our Marketing Planning Friday Forum. Three industry experts will share their strategies for navigating your best B2B year yet—it's a Friday Forum so exciting, you'll be spreading the marketing cheer all season long. Sponsored by Adobe Workfront.

CONTENT TYPE: Friday Forum | TOPIC: Email

The B2B marketing mix wouldn't be complete without an email or two (...or two hundred!). Join us for our Email Marketing Friday Forum when three industry experts share their tips and tricks for turning up the star factor on ho hum emails. Sponsored by Vidyard.

CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement

The ability to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But, getting a handle on analytics can sometimes feel complicated and frustrating (we know!). Sponsored by Cvent.

CONTENT TYPE: Friday Forum | TOPIC: Content

Do you ever wish you had a secret content-marketing sauce? Don't we all! The ability to create effective, personalized content—especially at scale—often feels daunting. Sponsored by Aprimo.

CONTENT TYPE: Friday Forum | TOPIC: Customer Experience

You care about the people your business serves. After all, without your customers, you don't have a successful business. But how do you ensure a great experience for them at every touchpoint along their journey so that they come back? We've got you covered! Sponsored by ActiveCampaign.

CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

Lead generation can be expensive, time-consuming, and frustrating... but it's an absolute necessity. And when done right, it's worth its weight in gold (and $$$). Ready to kick your lead gen campaigns into high gear? Sponsored by Selling Simplified.

CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement

The ability to roll with industry changes and to measure the impact of marketing efforts—both accurately and meaningfully—is a top skill in the smart marketer's arsenal. But staying ahead of the changes can sometimes feel complicated and frustrating (we know!). Sponsored by Vidyard.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

Ongoing growth and success depend on enabling marketing and sales teams to align and work in tandem. Discover current strategies from three experts on how to help Marketing and Sales to shift into overdrive together to accelerate revenue growth. Sponsored by Allego.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

Marketing seems to get more complex by the day, and it can be hard to know which trends and technologies are worth your time. Join us as we look ahead to the trends, platforms, and demand gen and content innovations that will matter in 2022 and beyond, and learn how you can start planning for them now. Sponsored by MNTN.

CONTENT TYPE: Friday Forum | TOPIC: Email

Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there... but you're still not sure that it's enough. How do you make email more memorable and impactful? Sponsored by Vidyard.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

'Tis the season for 2022 marketing planning. But you shouldn't just be planning for a return to "business as usual." Now is the time to get your ducks in a row, make sure you're gathering and using the right customer data, and set your team up to be a crucial driver of growth in 2022. Sponsored by Validity.

CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy

If your marketing activities don't have a well-conceived strategy continually informing them, it's time to level up—and boost your bottom line. You'll need to build a growth strategy for yourself and your team, build your brand and make social connections, and ensure your MarTech stack is uncovering demand and improving your campaigns. Sponsored by Vidyard.

CONTENT TYPE: Friday Forum | TOPIC: Email

Email marketing remains the workhorse of modern marketing—and its importance is heightened in this time of ongoing remote work. Yet, between new privacy rules and other industry shifts, it can be harder than ever to connect in meaningful ways with your audience. It's time to put a new strategy in place. Sponsored by Litmus.

CONTENT TYPE: Friday Forum | TOPIC: Demand Generation

As a marketer, you're always trying to improve both the quality and quantity of leads for your sales team. And even though there are more channels, platforms, and content formats than ever before, it probably seems harder than ever to create true connection with customers and prospects. It's time to up your demand-gen game. Sponsored by Adobe.

CONTENT TYPE: Friday Forum | TOPIC: Account-Based Marketing

What actions should Marketing and Sales be taking throughout the B2B customer lifecycle? And how do you make sure your goals, content, and strategies are truly aligned? It's time to get on the same page and enable your sales team to generate more sales. Sponsored by Demandbase.

CONTENT TYPE: Friday Forum | TOPIC: Events

Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy: What's the best approach? How have your audiences changed post-pandemic? And how can you drive true engagement? It's time to figure all this out. Sponsored by Cvent.

CONTENT TYPE: Friday Forum | TOPIC: Content

If you're like most marketers, you've at least dipped your toes in video marketing. But do you have a strategy in place that helps you harness the power of video in a way that truly moves the needle for brand growth and sales? Sponsored by Adtaxi.

CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement

The ability to accurately measure your marketing, media, and lead-gen efforts, and to properly attribute success, is vital—especially now when budgets are tight. Learn how analytics and attribution tools and processes can serve your needs and prove ROI. Sponsored by Alight Analytics.

CONTENT TYPE: Friday Forum | TOPIC: Email

Could your email marketing campaigns be generating more—and more loyal—customers? Probably. But sometimes it's hard to know what needs tweaking and how to avoid the most common pitfalls. Sponsored by Litmus.

CONTENT TYPE: Friday Forum | TOPIC: Career Management

How many times have you seen an amazing job opening but you're missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It's time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. Sponsored by AMA.