Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Friday Forum | TOPIC: Events
Right now, most marketers are trying to figure out how virtual events can and should factor into their overall event strategy going forward. What's the best strategy, what platforms should you be using, and how can you ensure success? It's time to figure all of this out. Sponsored by Cvent.
CONTENT TYPE: Friday Forum | TOPIC: Content
If you're like most marketers, you've at least dipped your toes in video marketing. But do you have a strategy in place that helps you harness the power of video in a way that truly moves the needle for brand growth and sales? Sponsored by Adtaxi.
CONTENT TYPE: Friday Forum | TOPIC: Metrics & Measurement
The ability to accurately measure your marketing, media, and lead-gen efforts, and to properly attribute success, is vital—especially now when budgets are tight. Learn how analytics and attribution tools and processes can serve your needs and prove ROI. Sponsored by Alight Analytics.
CONTENT TYPE: Friday Forum | TOPIC: Email
Could your email marketing campaigns be generating more—and more loyal—customers? Probably. But sometimes it's hard to know what needs tweaking and how to avoid the most common pitfalls. Sponsored by Litmus.
CONTENT TYPE: Friday Forum | TOPIC: Career Management
How many times have you seen an amazing job opening but you're missing one bullet point in the description, so it causes you to doubt? And that leads to procrastination and inaction. It's time to break that cycle! Join us at the MarketingProfs Career Day for six informational and inspirational sessions that will break through that ennui and land you your dream job. Sponsored by AMA.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
Your marketing is only as good as the plan it's based on—and how well that plan is executed. By focusing on a few key steps, setting specific goals, and adjusting along the way, you'll set yourself up for success. Sponsored by ZoomInfo.
Is your organization struggling to get Sales and Marketing to work in unison, especially in the virtual environment? Alignment might feel like a struggle, but it's more important than ever. Now's the time for a Sales-and-Marketing makeover and a renewed focus on predictable pipeline. Sponsored by LeanData.
If there was ever a time to improve your email marketing strategies, that time is now. We'll show you where to start, which pitfalls to avoid, and how to revamp your strategies to capture more mindshare—and sales. Sponsored by Litmus.
The ability to scale your marketing strategies—and measure their impact—is critical if you're going to achieve ROI and prove your team's worth. But getting started, or knowing how to fix what's broken, is the hardest part. Sponsored by Obility.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Technology
If you wish to be a truly great marketer, you need to understand and be able to leverage marketing technology. But, getting a handle on all the data, vendors, and other elements that go into achieving marketing technology excellence can be tricky (we know!). Sponsored by Cvent.
One online event, three valuable lessons. Learn how to create a resilient brand that connects with customers; how to surprise, delight, and convert more customers through great content experiences; and how to turn negative incidents into opportunities to build credibility. Now viewable on-demand.
Keep me signed in
Don't miss out on the latest marketing tips and techniques, delivered right to your inbox.Subscribe today ... it's free!
