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  • You know email is crucial to your marketing success. But if you're not seeing the results you need, you need some new tools and strategies to get you back in the game. Join us for this webinar to discover how to drive lead gen success with email in 2022. Sponsored by ViB.

  • What can you do to ensure your emails avoid spam folders and are delivered to the intended recipients' inboxes?

  • Apple's email privacy updates have been a migraine for some marketers who depend on email data for their campaigns. But it's time to rise to the challenge and admit that open rate doesn't matter much, anyway. Here are four things that do.

  • You've obtained a prospect's email address. Huzzah! Nothing can stop you now! Except spam traps. And temp emails. And bounce rate. And... well, that's why you need email list validation.

  • Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction last year, according to recent research from Campaign Monitor.

  • Customers don't tend to abandon surveys in the middle of taking them. The trick to improving response is getting email recipients to open the survey in the first place. This article has some ideas.

  • How can email automation work when we don't know, because of Apple's new privacy rules, whether a recipient has actually opened an email? This article offers alternatives to the open-triggered email sequence.

  • Email security doesn't only stop cyberattacks and opportunistic hackers; it actually improves your brand reputation. If you're not yet implementing DMARC, this article explains why you should.

  • It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.

  • You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.

  • Do you find yourself churning out average marketing emails with forgettable personality? Maybe you scatter some automation and toss in a {FirstName} here and there... but you're still not sure that it's enough. How do you make email more memorable and impactful? Sponsored by Vidyard.

  • Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but also that those newsletters are sometimes manipulative, according to recent research from Storydoc.

  • Want to get more out of your marketing content? Email newsletters are a proven strategy to improve engagement and build trust with customers. Here are three sets of best-practices.

  • Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent research from Litmus.

  • This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.

  • New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.

  • What email marketing tactics should you be using right now to improve open and response rates? Small changes (to words, timing, and more) can dramatically improve your performance—and so can knowing how to avoid common pitfalls and roadblocks. Sponsored by Litmus.

  • Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.

  • Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent survey conducted by Mailjet and Ascend2.

  • Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating campaigns, according to recent research from Pathwire and Ascend2.