Question

Topic: Advertising/PR

Ideas To Reach Parents Of Teens & Young Adults

Posted by rimagico on 11/20/2005 at 9:38 AM ET 200 Points
Looking to market to parents of young adults.


My Product- a self study, basic money management course, designed for young adults aged 16 to 24. The course is offered on a self-study CD or via a per-per-access website.

Target Market – parents or grandparents of 16 to 24 year olds, who are concerned about their kids lack of basic money skills.


Budget is very limited. Initially I am trying to market the course in a low cost way.
I will probably do Google Adwords, and consider banner ads, however I am looking for alternative ideas:

Question A - I would be very interested in other webbased on Non-web promotional ideas.

Question B - Comments about the ideas described below, and/or suggestions on the best way to reach decision makers would agree to be strategic partners.


Other marketing ideas that I am considering
Idea #1
Strategic partnership involving high schools or colleges. Schools would alert parents of availability of Course. Parents would get a discount and school earns commission.

Idea #2
Strategic partnership with Human Resources departments of businesses. Employees would get discounted course for themselves or their kids.


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RESPONSES

  • Posted by rimagico on 11/22/2005 at 8:31 AM Author
    Based on the comments above, I will reconsider how I execute strategic alliances.
    I will also try to focus on marketing directly to Parents of teens and young adults. I will need to look into purchasing addresses (direct mail or email). Any suggestions on sources for address sources?
    I will close this question out shortly. However, I will leave it open a little bit longer for final responses. Then I will give out points. Thanks
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