Question

Topic: Advertising/PR

How Do I Market To Doctors

Posted by Anonymous on 1/19/2006 at 1:23 PM ET 500 Points
Does any one out there know the best way to market to doctors? I have a client who would like to gain referrals from the docs (general practitioners, DOs and orthopods). Are there any proven techniques other than the expensive lunches that the pharmaceutical reps bring to the table? The client hasn't made any headway in trying to land a personal visit.

I'm not convinced that a brochure and letter of introduction are going to have any sticking power. Ideas?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by michael on 1/19/2006 at 2:18 PM Accepted
    Rebecca,
    You may find a smattering of Rx reps who can get to the doctor, but most MDs feel that they can get better information on their own with internet and industry pubs. Rx reps basically end up feeding the front office and leaving samples. Not really what you're looking for.

    The seminar approach that Randall talks about is probably the most effective. If your client can handle that budget they get immediate credibility.

    One way around that is to partner with another non-competing company that would like to accomplish the same. Examples: Trust Attorneys, Financial planners. Another way to keep the cost down is to contact people who are already doing this. Take a look at the AMA website www.ama-assn.org and find something in your area. Call the GPs office and offer to pay attendance fees in exchange for the opportunity to meet before hand.

    Hope this helps you think.

    Michael

  • Posted by Carl Crawford on 1/20/2006 at 12:47 AM Member
    Try looking at some past questions as this has been asked before.

    https://www.marketingprofs.com/ea/qst_search.asp

    Sorry I dont have time to look them up for you now.
  • Posted on 2/14/2008 at 2:47 PM Member
    Try findadoc.com.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)