Question

Topic: Advertising/PR

Direct Mail Response Rates Using Postcards

Posted by Anonymous on 250 Points
I am a marketing coordinator for a postcard printing company. I would like to know what the response rate is for postcard advertising by industry. I am particularly interesed in the real estate, photography, retail industries. However, I would truely appreciate knowledge of any industry or any link that might have these stats.
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RESPONSES

  • Posted on Member
    if you arrange for postage paid and there is benefit to replying (additional 2 bucks on your prepaid acct for replying) goes up to 8%.
    this was in telecoms industry
    jas

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