Question
Topic: Advertising/PR
Mother's Day & Jewelry - This One's For The Guys
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I am working on copy for our Mother's Day radio commercials, and I've come to a complete halt. The commercial I am trying to write is targeted at men to buy jewelry for the mother of their children, not their own mothers. So my question is for the dad's out there, what will motivate you to buy jewelry for Mother's Day? And if you have bought or are planning on buying jewelry for Mother's Day for your wife/gf/other, why?
Thanks in advance,
Nadia