Topic: Student Questions

"all Publicity Is Good Publicity"

Posted by Anonymous on 125 Points
I am studing marketing and this year need to do my dissertation for my degree.

My topic i would like is to test the hypothesis-

"All publicity is good publicity"

This topic i actually got from a previous question on this website which i was very pleasey by the response. Therefore im asking for help again.......

I would like if possible any ideas/ frameworks/ companies Uk and abroad that have been in the media or any websites that would help me with this topic.

Hopefully i can gain enough ideas to give me a great head start!

Thankyou for your time in reading this and your help if you have chosen to share your knowledge with me .
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  • Posted on Member
    I agree these days when consumers are so educated, and are overhelmed by marketing - bad publicity can hurt you badly. Show business is an exception, because nobody beleives that publicity anyway.

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