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Know-How Exchange

Topic: Advertising/PR

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This question has been answered, and points have been awarded.

Biscuit Name

Posted by Anonymous on 250 Points
I am brand planner at an Ad agency and recently I am working on the launch of Biscuit for young kids with sugar sprinkled on it.I would like you all to give me your valuable suggestions for name of this biscuit.
  • Posted on Member
    Hi,

    "Aaaaaaaggghhh, .... COOKIE MONSTER!"
    Hihi, I like that myself!
    Nono, just kidding,

    Regards,
    W
  • Posted by nmuqbel on Member
    Ummmm... I think I'll just throw names... but it would help if you can tell us where you're launching this biscuit?? city? country? the target age of children?

    anyways,

    Canary

    BisKit

    hehehe and i like the cookie monster one

    cheers,
  • Posted on Author
    the biscuit is for kids aged 5-10 years and will be launched in Pakistan.
  • Posted on Author
    biskid is a good one I would appreciate more names which are short and easy to pronounce for not a very literate target market e.g nice biscuit
  • Posted by Mushfique Manzoor on Member
    hi there

    how about these for Pakistan market....

    MithaCookies (Mitha is Sweet in urdu cookies)
    Mikies
    Miscuits
    Miskits

    hope that helps

    cheers!!
  • Posted on Member
    How about Sweet Treats- or yummybuns-biscuit bits, biscuit bites or simply Sugar biscuits. Best of luck.
  • Posted by MANSING on Member
    Hi Ghousi,

    As you know great names are a powerful force in the branding, marketing and advertising campaigns of the companies they work for. They differentiate you from competitors, make an emotional connection with your audience, and help to build a brand that ignites the passions of your customers.

    As you are working for ad agency and need to develop a Biscuit Name for pakistan region (biscuit is a small baked bread or cake.) - To make that decision, you need to understand the possibilities and culture of Pakistan. A name can:

    • Achieve separation from your competitors
    • emonstrate to the world that you are different
    • Reinforce a unique positioning platform
    • Create positive and lasting engagement with your audience
    • Be unforgettable
    • Propel itself through the world on its own, becoming a no-cost, self-sustaining PR vehicle
    • Provide a deep well of marketing and advertising images
    • Be the genesis of a brand that rises above the goods and services you provide
    • Completely dominate a category

    With images and language (Urdu) that will help you to pinpoint the most effective in 5-10 years old kids. Pakistan and Indian Market is kind of same – if you add any thing – which will suggest it will give physical strength, it will work. It will help you to perfect personality in Pakistan. Following are the names I would like to suggest .

    1. Energy biscuit
    2. Baby Biscuit
    3. Glucose biscuits
    4. Namkeen
    5. Biscute
    6. Real Bakers
    7. Crunchy Biscuit
    8. (Cartoon name/ superman/Spiderman/famous comic hero’s name) Biscuit
    9. all in one Biscuit
    10. Junior / KG / smart kid - Biscuit
    11. Milk / Cream / Chocolate / coconut – Biscuit

    You can translate in Urdu to make suitable to target your customers. You can think about children’s food age 5-10. Think about children pyramid for food.

    If you are going to provide all type of service, then you need to evaluate your business from baseline: it doesn’t stop only with the business name, you need to consider following things: Name of the service (type), presentation (website, logo), communication (advertisement, phone number – simple to remember), transport (colour, vehicle, instruments, staff availability) and service (charges / cost / VAT), it all comes under value chain analysis for your new business.

    I hope this will help!

    Regards,

    M Bhor

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