Know-How Exchange : Customer Behavior

Mr Fibs

The expense involved in fitting out and decorating a restaurant interior, and the impact the result can have on the success or failure of the business, means the cost of getting a proven restaurant and/or entertainment space interior designer/decoration consultant would be very easy to justify.

Owners of businesses often think they are excellent arbiters of good taste and know the latest and best trends.

I don't like teal much myself, I think it's a colour that's had a good run over the last 10-15 years, but is now becoming dated. However, in Illinois that might be very bad advice.

Don't cut corners. use good quality materials and products, from the brushes and paint, all the way through to cooking utensils, raw ingredients, condiments and accompaniments.

And please, do yourself a huge favour, Go get a proper interior designer to work through the colours and materials with you. I bet they save their fees and more, by stopping you from making some horrible mistakes.

Good luck.

ChrisB

For info on colors, you can check this out:
https://www.worqx.com/color/index.htm

On real case of importance of aesthetics matters to Restuarant: https://www.strategy-business.com/press/16635507/03313

Definitely agree with the idea of getting an interior designer. Prior to that, you probably have to have a very clear idea on who your target customers will be, what kind of restuarant (food? upclass?) and of course, what budget you have.

Just a personal note - I cannot imagine myself enjoying my food with dark purple wall...

Teal and Purple? Sorry that means Barney to me!

The whole restaurant from the the food to the decor, to the furnishings, to the menus, to the serving staff should reflect your brand values. If it is a high class offering then everything about the restaurant should be sophisticated, chic and classy. If it's a fun place then you can be a bit bolder in your decor and furnishing and also your waiting staff's approach could be funnier and chattier.

Please do think seriously about what your brand offering is - be very clear about it and then engage an Interior Designer with the brief of reflecting your offering appropriately.

Ann

I'm very sorry but I don't think the colors fit a resto. Customers usually prefer nice ambiance and color has a big role. Yours is not inviting for me.
If you want to earn on your business you must invest on something, they are right- you need designer!
And try to identify who your market is. In this way, designer can help you with the color preference.
Think about this- sometimes our favorite color doesn't work for others.
But I suggest, try to use green (and some parts with light ones) ... your aquarium might compliment.
Good luck on your business. I hope we can dine there one day.

Kaye