Question

Topic: Advertising/PR

March Madness- Any Nifty Tag Lines?

Posted by Anonymous on 2/28/2007 at 11:01 AM ET 125 Points
I'm trying to come up with a campaign to sell our product which matches perfectly with the March Madness event coming up in about a week or so. Our product is sold to bars and restaurants- both of which get heavy traffic during this "holiday."

Any help would be appreciated!
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RESPONSES

  • Posted by Corpcommer on 2/28/2007 at 1:05 PM Accepted
    You're asking for a tagline so can you give us a hint as to the type of product you wiill promote or the kind of campaign you're considering?

    If your product is liquor, I wouldn't advise tying in a "madness" tagline.

    M.
    Corpcommer
  • Posted by browncatfan on 2/28/2007 at 2:21 PM Accepted
    I'll address creative later, but for starters, DON'T actually use "March Madness" in any promotions or ads, or you will be sued within an inch of your life by the NCAA!
  • Posted on 3/1/2007 at 12:11 PM Author
    Thanks for the responses-

    The product we sell is actually something for bars to help them run their beer more efficiently and financially. And your right, being sued is certainly not something I would like to entertain for this campaign.
  • Posted by Phoenix ONE on 3/1/2007 at 5:27 PM Accepted
    Let me offer the following you CANNOT USE March Madness see:

    https://www.fwlaw.com/marchmadness.html
    It IS a Registered Trademark-

    To develop a useful tag more info regarding the product is necessary or you will start to see "generic tags" that provide nothing more than a simple rhyme, without ad marketing value.

    Provide more and watch the creative "thirst" appear.


  • Posted by browncatfan on 3/1/2007 at 6:40 PM Member
    Well, just so you're not totally disappointed with what you're received, maybe something here will help with your product (some sort of dispensing device?) You can stilll allude to basketball.

    The players are jumping--how about your business?

    Improve your pouring by a long shot!

    It's the favorite in this field!

    Whatever the round, it pours a great one.

    Could your bar service use an assist?

    It's a slam-dunk bar helper!

    (Oh well, it's a start!)


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