Question
Topic: Advertising/PR
How To Advertise A Personal Shopper Business
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My target audience are men, 40+ years old, with an annual income of $100,000.
Unfortunately, ours is a small business with a very limited marketing budget.
I am looking for ideas of where/how we can advertise our services without spending thousands of dollars.
So far, we have been using Pay-per-click campaigns in Yahoo and Google (which are very broad and not necessarily targeted to our target audience) plus we have been sending press releases to editors of magazines and luxury portals. Any other ideas are welcome.
Thanks in advance!!
Isabel