Topic: Website Critique

How To Conduct A Website Audit?

Posted by Anonymous on 300 Points
I am currently doing my summer internship at a company and one of my projects is to conduct a website audit for my company's website.
I have never carried out such an exercise before and I have no clue how to go about doing it? What are the factors I should be considering? What are the different variables?
I have searched on google and all I have manged to find are audits based on number of hits your website gets on a search engine etc.
I have also been asked to compae my company's website to our main competitors. Our company is in the B2B sector and is the second largest capsule manufacturer in the world.
The website's purpose is largely to provide information to our customers about our products. I dont know whether there should be any other factor we should focus on.
Our website is:
and our main competitor's website is:

I would really appreciate it if you could give your opinion about our website vis-a-vis our competitor's. Also, I need your guidance about how to go about conducting this audit.

Please help. If there is any more info you need, then please do tell me. I have tried my best to put across the facts to you.

Thank You very Much.
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  • Posted by telemoxie on Member
    One thing you could certainly measure is the number of sites which link to your site. The only way I know to do this is an advanced search in Google, (others on this forum are more expert than me in this area, I'm a telemarketing guy) and it seems only four sites link to your site. (By comparison, there are 95 links to your competitor's site). You might evaluate that number versus your other competitors and others in your industry...

    one of the sites linking to your site is

    if you went thru the exercise of seeing which of these sites are competative, then seeing which sites link to them, you might discover some sites which could build traffic to your site. You might also get a better idea about the types of websites others in your industry have built, and if you can quantify and present that info, I think it can be a valuable part of your audit.

    If I were conducting that audit, I would certainly take a look at any site linking to my top competitor's site. Good luck.
  • Posted by Jim Sterne on Member
    Take a look at (full disclosure: yes, I'm in cahoots with them).

    For competitive analysis, take a look at and (no, I'm not in cahoots with them).
  • Posted by Blaine Wilkerson on Member
    I have a list of cool google tools you can use to analyze your site and your competition.

    Send me an email (just click on my name) and I will send them to you.

    Thank you!
  • Posted by Peter (henna gaijin) on Member
    Here is a quick tool you may want to take a look at: This does what is called a 'popularity contest between the two words'. I ran your web addresses through it and your competitor is more popular. You may also want to run your company names through it and other words of interest.

    Some things to consdier when comparing the web sites:
    - ease of use. Can someone find key information with few links. Perhaps come up with something a customer would want to find (say a piece of literature), then go to the web site and see how hard it is to find on each site

    - look and feel - does the site seem professional, does it load fast enough, does the same look and feel stay with the site throughout all the pages, etc.

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