Limited Time Offer: Save 30% on PRO with code GOPRO17 »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Nokia Marketing Objectives
Posted by Anonymous on
3/27/2008 at 11:51 PM ET
Ok guys i have tried coming up with marketing jobs, but they are fairly poor they don't work because they're no SMART so i need help looking at areas i could use to make objectives like what would i improve to increase sales, they are the market leaders because they're doing alot of things wrong so i'm finding this section quite hard.
Below is what i've come up with I would appreciate somedirection or even a few examples.
• Using innovative advertisement to increase our target audiences product awareness about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year.
• Following market trends offer leasing arrangements with companies much the way other expanding technology such as computers are leased to increase sales to businesses.
• Penetrating the retiree market which is often over looked with a simple phone with a very friendly basic user interface to help increase sales and market share.
• Using research and design judge what the certain segments of the market look for in a phone
• Continue to develop current product to better suit the needs of the consumer
3/30/2008 at 7:00 PM
When I read your objectives above, it looks like you are over-talking the subject. This was one of my biggest challenges when I started writing copy. Although English is my best language, it wasn't my first and I still tend to write the way a Brazilian talks, by going around the subjects and using long, drawn out sentences (I wrote this one as an example.) How do I overcome it? One of my best tricks is to read what I write out load. Another is to look at each long sentence to see if it will be clearer if I shorten it.
I suggest you start off with the goal, then explain which general methods you will be using to reach these goals. Now some of your sentences are over explaining what you want to say. It would have more clarity worded something like this:
Increase sales by 10% within one year: Use innovative technologies, such as ___ (insert a few examples of the technologies you have in mind), to increase our target audience's awareness of our competitive advantages.
Increase market share by ___ % in the next ___ years: Offer leasing arrangement to companies similar to those seen in other emerging technologies, such as computers.
Create a new retirees segment: Penetrate this rapidly growing, yet often overlooked market with a simple, user friendly phone.
Segment research: Create new markets based on phone user and design research.
Refine current products: Improve current products to reach new markets based on unmet consumer needs.
I hope you don't mind that I got a bit personal with the advice. I used to get a lot of "get to the point" kind of criticism until I found out how to word things differently. Both my grades and my job prospects improved dramatically after I learned to communicate in a more direct manner.
3/30/2008 at 9:16 PM
Thanks Alexa, that's really cleared it up for me i really appreciate your help.
BACK TO TOP
Post a Comment
Goodbye Google Keyword Planner, Hello Keyword Research Using PPC
by David Zimmerman
The Ultimate LinkedIn Cheat Sheet [Infographic]
by Laura Forer
The Most Effective Digital Channels to Include in 2017 Marketing ...
by Ayaz Nanji
#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s ...
by Christian Neri
10 Rules for Effective Facebook Marketing [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with