Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Bowling Center Grand Opening Ideas
Posted by Anonymous on
4/23/2008 at 2:45 PM ET
Help! We are currently finishing a renovation on our bowling center. We have 40 traditional lanes and have just added an additional 16 VIP lanes, an indoor go kart track, and a 4,000 sq ft redemption game room. We're bringing a whole new look to traditional bowling as we have 12 ft video screens over every lane so bowlers can watch their favorite videos or for large sporting events. We have some ideas for Grand Opening events, but looking for more. The VIP side is upscale and has sophisticated lighting. We're wanting to show people that bowling can be cool.
Thank you for any and all ideas.
4/23/2008 at 3:18 PM
I would suggest invitations to businesses and schools to hold 'discounted' gatherings. Treat the people like they are the most important customers to visit your facility.
After each event, the word of mouth marketing will bring new and repeat business.
Word of mouth is the best return on your investment.
Sounds like a great place, good luck with it!
4/23/2008 at 3:31 PM
You are right on with the word of mouth. We have so many groups wanting to reserve already and we haven't even advertised yet. Thanks for the response.
4/24/2008 at 11:20 AM
Get in touch with the popular local radio station and have them do a satellite broadcast from your location. Have the afternoon drive show be there.
Get in touch with your alcohol distributors. There should be a Miller Lite, Captain Morgans rep in your area for example.
For the VIP area you should get in touch with businesses to hold events in the VIP area. Car dealerships etc...can have a corporate outing there. I would also tie in any kind of alcohol promotions to the VIP area as well. Guys might pay a little more for VIP if the Miller Lite girls are there in addition to the deal they would get on Miller Lite or whoever the company is.
The big screen idea is key to traffic. Have all of the major sporting events including every local pro event broadcasted. You can even charge an extra $5 per person for a big boxing event or a UFC event.
4/24/2008 at 1:44 PM
For grand opening - how about a dance party (in the VIP area)? Contests (based on age ranges): highest score, fastest time, longest drive, etc. Classes (with local pros, also age-specific). Chair massage (after all the strenuous activity). Fashion shows (latest golf, bowling, etc.). Latest gear shows.
4/25/2008 at 5:46 PM
Sounds like quite the operation! Everyone has given you great ideas.
How about having a charity event where you have some of the proceeds for the day go to The local hospital, Juvenile Diabetes, or Susan Koman, or ?????
Set aside some free bowling time for nursing home residents - or special needs kids. That'll help get some pr.
Good luck! Great to hear somebody is investing in this type of an endeavor!
BACK TO TOP
Post a Comment
11 Powerful Approaches to Marketing Highly Unsexy Products
by Rishi Medhi
The Five Pillars of a Solid Digital Marketing Strategy That ...
by Peter Petralia
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Why Millennials Are Different, and How Marketers Can Engage Them ...
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with