Topic: Advertising/PR

Start-up: Dry Cleaning Pick-up & Delivery Services - Methods To Acquire Customers

Posted by Anonymous on 250 Points
I've started a dry cleaning pick-up & delivery service for the Atlanta metro area, and hope to later expand my services.. My main target in starting is to acquire residential customers (home owners / apartment dwellers)...

As with any new business, whats the best way to promote this service locally to get new customers. Everyone says I should put fliers on peoples mailboxes, but I feel that cheapens my company. I want to project a first class appearance but desperately need customers.

How can I get the word out about my company and services to get new customers. The vast majority of the people in my immediate area are middle class, income ranging from $27,000 - $69,000.

Now, there are a few affluent neihborhoods in my delivery area that I'd like to promote my service to, most are in gated communities and the homes in this particular area start at $650,000 & up....

My company name is Georgia Laundry, LLC, and the web site will be used for customers to request a pick-up:

Any advice and suggestions are appreciated.
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  • Posted by Deremiah *CPE on Accepted

    We have a KHE expert on board who I do not know personally but I believe she might have a lot to contribute to your question and hopefully she sees it because she is in the dry cleaning business. Her website is below and her community name is darcy.moen She even has some dry cleaner demo sites on the left side of her website. Let me know if this works.

    This would be my first suggestion. I will give your question more thought and reply a little later. I know this will help you a lot. Thanks. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by Peter (henna gaijin) on Member
    When I read your subject line, my first thought was local advertising (hang fliers on doors/mail boxes, coupon packs that are mailed to people, etc.). You said that you think they cheapen your service, but I am not sure that I agree with this. I think they are valid ways to advertise your service.

    I know you said you are targetting consumers - have you also considered targetting companies? When I worked in an environment where I needed to wear suits, I often used a service that picked the clothing up from our office. Added advantage is that most companies have receptionists, so you will get a lot less problems of people not being home when you go to pick up or deliver.
  • Posted by Deremiah *CPE on Member
    Sorry Vevolution,

    I use to have a girl friend named Darcy. I pray Darcy will forgive me. Sometimes people do not know if my name is masculine or feminine until I show them my muscles :-) Tell Darcy when I get his address I'll send him a complimentary CD. Thanks for the correction Gary.

    Your Servant, Deremiah, *CPE, (Customer Passion Evangelist)
  • Posted by SRyan ;] on Member
    Hey, Cartess --

    Are you doing the CLEANING or just the DELIVERING? Seems like you could just focus on the pick-up and drop-off service, and make your customers the dry cleaning shops themselves!

    ¤ Shelley ¤

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