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This question has been answered, and points have been awarded.
Posted by Anonymous on
1/4/2009 at 12:37 PM ET
I am a marketer for a health care provider. My target demographic is physician's office staff, senior living agencies, hospital discharge planners, nurses, etc. I am looking to start 2009 with some fresh ideas. I am looking for some catchy marketing themes and ideas. If anyone has any or knows of any resources available to help out with this, please help! I am looking for some creative things. I've used things such as giving out Extra chewing gum...theme We Go the EXTRA mile, etc. Any suggestions would be appreciated. Thanks!
1/4/2009 at 6:52 PM
How about personalized candy jars that will stay on the physician's desk, physician receptionist's desk and at the nurse's station with your logo and message...filled with your choice of candy.
Can always make additional visits to fill the jar and discuss your services further.
Here's a link to promotion candy jars:
1/4/2009 at 6:57 PM
Give away carwash tickets to the staff. Normally you can work out a deal with the carwash company for volume discounts.
1/5/2009 at 9:06 AM
Printed bandages? (
1/5/2009 at 9:49 AM
Take 5 candy bars.... when you need to Take 5, call XXX
Animal printed pens and pads.... It's a jungle out there call us.......
Single serving tea bags/coffee/hot cocoa: Take your next coffee break on us.... we'll meet your health care needs.
Individual size Potato Chips.... if you're in a crunch call us...
I'm not exactly sure what health care services you're providing but you can tailor the slogans to fit your services.
1/5/2009 at 10:32 AM
Here are a few ideas for promotional products for the healthcare industry where you may have your logo imprinted that I think are cute and quirky:
Tagline: We Stand Out From the Rest
Twist-Free Retractable Badge Holders
Tagline: First String in "YOUR SERVICE(S)"
1/5/2009 at 10:38 AM
I also ran across some promotional candy prescription bottles that suggested a tagline such as "a cure for...", "We Can Cure Your...", "The Remedy For..."
Could also go with...Not Your Generic "SERVICE PROVIDER" or "Just What the Doctor Ordered...", "No More Headaches...", "Headache-Free", "Stress Free", "The Cure For", etc.
1/5/2009 at 7:10 PM
What service or product do you provide? That may help with more ideas.
I worked with physician's offices at a prior job and we did M&Ms in our company logo colors (they come in small packages already) and had round labels placed on the packages with a call-to-action on it.
The staff went crazy for it.
1/7/2009 at 12:16 AM
I market for a hospice provider. We provide end of life care.
1/8/2009 at 10:23 PM
How about a Teddy Bear with a t-shirt that has your firm name...
and one of these...
When You Can't Bear it Alone
Your Care Bear
Or how about
A little truck with candy in the back...
Tuck in a note...
Let us help you take a load off your shoulders...
1/12/2009 at 3:28 PM
When I was in healthcare; I really wanted to use the phrase...We Deliver
the best technology
outstanding patient aftercare
a great healthcare experience
your greatest bundle of joy
You can "deliver" a pizza with your idea to the appropriate staff with the literature and it should make a significant impact!
My old boss couldn't get her arms around the concept at all, but I think it can be clever.
1/15/2009 at 11:36 PM
I like the lifesavers idea. Another idea for the tagline: Your lifesaver for end-of-life care.
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