Question

Topic: Advertising/PR

Slogan Needed For Interior Decorating Business

Posted by Anonymous on 7/19/2010 at 3:20 AM ET 125 Points
Hi,

I need help in making a catchy slogan for Reflections Interior Designs. I am female (if that makes a difference) running a small business serving residential clients with interior design and decorating.

Thanks.
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RESPONSES

  • Posted by Gary Bloomer on 7/19/2010 at 9:59 AM Accepted
    Dear Maria,

    You don't need a catchy slogan for Reflections Interior Designs.

    People do not buy catchy slogans, they buy the results that the
    company they are working with offers: you don't buy the candy bar
    for its wrapper, or the fancy diamond necklace because of its name or slogan. You buy it because it tastes good or looks good and because it fills a need or a want, and because it tells other people something about you—something they may aspire to.

    The better option might be to use testimonials and to show prospective clients what you've done for other people. This is what's known as social proof, and when it comes to "keeping up with the Joneses", social proof is a powerful selling tool.

    I hope this helps.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA
  • Posted by Gail@PUBLISIDE on 7/19/2010 at 11:03 AM Member
    You may want to also highlight the kinds of residential design in which you specialize: contemporary, traditional, colonial, green... a tagline and "elevator pitch" that points out these details may better help you sell your services.
  • Posted by michael on 7/19/2010 at 12:06 PM Accepted
    "Change your look, not your personality."

    My wife did this for years and one thing she learned was not to force people into making a change they didn't want because it was "in". If you hate peach and they like peach....peach it is.

    Michael
  • Posted by marketbase on 7/19/2010 at 1:02 PM Member
    For consideration:

    For Images that Suit You Just Fine

    or

    We Suit You Just Fine


    Best,
    jag
    MarketBase
  • Posted by lstevens on 7/27/2010 at 1:06 PM Accepted
    Like makeover shows, Interior Design can be about self-actualization for the client. They know that their home could be better, more functional and more stylish, but don't have the ability to make it happen on their own. The trick is to tap that promise of a better life in a short phrase. Here's what I have off the top of my head:

    Better living brought to your home

    Better living begins at home

    Interiors that reflect your style

    Live your vision of a stylish home

    Your home brought to life

    Make Your Home Happy

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