Question

Topic: Advertising/PR

Do Live Marketing Campaigns Work?

Posted by Anonymous on 11/21/2012 at 5:31 AM ET 25 Points
As and event manager in the UK, I understand what events can bring to brands and business, whatever the marketing purpose is. However, what is important is the ideas of our potential clients. Marketing can make people anxious and one successful way of abolishing that is events. Do you think live marketing is effective in the provision of new clients, awareness and improved sales? How do we get target markets interested?
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RESPONSES

  • Posted by Moriarty on 11/21/2012 at 5:38 AM Accepted
    To be quite honest, this sort of thing works great when you have already established what your clients like and don't like. There is no point in having a dog show when all your best clients like cats.

    When you know what your clients like, that is the time to get real.

    Now getting target markets interested means finding their "sweet spot". Since you are an event manager already you will have some customers on your books and can look at their demographics - and a few other things too (such as what they like and don't like). With that you can begin to sort out what kind of events will work - and which won't.

    Hope this helps,

    Moriarty xx
  • Posted by Gail@PUBLISIDE on 11/21/2012 at 9:40 AM Accepted
    Live marketing works when you implement a strategic program to perpetuate your message for weeks after the event, to educate your audience and keep the message alive.
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