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Know-How Exchange

Topic: Advertising/PR

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This question has been answered, and points have been awarded.

A Pr Plan

Posted by Anonymous on 250 Points
I am switching my career from journalism to PR prctice. My prospective employer asked me to prepare a PR plan for the launch of ABC fruit juice into the Nigerian market.
How can i go about this?

  • Posted on Author
    I'm grateful
  • Posted by ReadCopy on Accepted - one of the best resources on the web, I have some additional info too (
  • Posted by Blaine Wilkerson on Accepted
    You might check out the student question section.
  • Posted on Accepted
    1. Decide what drives competitive products in your market.

    2. Build a list of the opposite characteristics as they pertain to your product. Use that to differentiate yourself.

    3. Create a media list. Send those that are important in those publication and outlets a press release, with samples.

    4. Define a strategy based on your sales cycle, to outreach for press involvement.
  • Posted on Accepted
    Hi Afolab2001,

    I made a similar move a few years ago and I found the following books invaluable.

    They helped me get our firm mentioned in local and national press which resulted in international business, so I guess it worked.

    Full Frontal PR: Getting People Talking about You, Your Business, or Your Product
    by Richard Laermer, Michael Prichinello

    Public Relations Writing: The Essentials of Style and Format
    by Thomas H. Bivins (Paperback - January 1999)

    Power Public Relations: How to Get Pr to Work for You
    by Leonard Saffir, John J. Tarrant
    Avg. Customer Rating:

    I hope that helps.

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