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Topic: Advertising/PR

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Creative Ideas On Promoting A Casino

Posted by Anonymous on 125 Points
i work in an advertising agency and a potential customer is a CASINO. we are preparing a presentation regarding the ways it can be promoted. this casino is located in FYROM a nearby country of Greece. we are a company in Greece, and the casino will be promoted to Greeks also, since its really near to our city!

so we are looking for creative ideas for promoting the casino!these can be in form of an event, or communication!
any ideas are welcome!

  • Posted on Accepted
    I don't know what the market is like in your part of the world. Are there other casinos, or likely to be? What sets your client apart from the others? How is gambling viewed? How is travel to the Casino's home state viewed? All these answers will help us give you better answers.

    Having said that, I have always felt that casinos that promoted the overall entertainment value of their venue were on more solid footing than those that used the "Strike it Rich" style of promotion. Promote tourism with gambling as a part of that vs. gambling as the primary purpose for the tourism.

    I hope this helps and I look forward to your response!

  • Posted by rob on Accepted
    Yes, I think promoting the overall value to the customer, besides the thrill of losing their money, is always a good proposition. But as Bill pointed out, it would be helpful to know more about the market situation you will be deailng with in order to give you better ideas and concepts.

  • Posted by Mushfique Manzoor on Member
    hi sofia

    like bill mentioned, we need more information, specially on the competition, uniqueness of your client etc. to help you better.

  • Posted by marketingsmartly on Accepted
    Event marketing that stands out from the norm will build the "heavy-hitter" crowds necessary for a casino's growth, plus they generate vast PR when implemented correctly.

    We have in the past and are still partcipating in a number of events, throughout the world, built around boxing matches at premier locations that raise funds for charities.Casinos are some of the locations involved. These are all black-tie affairs that draw a significant VIP crowd because the are based on the appearance of our client, the former world heavyweight boxing champion and Olympic gold medalist - Joe Frazier.
  • Posted on Member
    Thanks for your response! It seems that you could use an elegance and class angle. I agree that it seems like events are the way to go. Sell the excitement and glamor of the whole experience. Of course your casino is a major element in that experience, but only one element.

    Perhaps you could have a James Bond weekend, in which the participants could enjoy your posh hotel and spa, gamble and frolic as James Bond did, and maybe even participate in a Murder Mystery Dinner. You could even give everyone a coupon for a free Martini, Shaken, not Stirred.

    You could also promote your facility as a couples get-away. Too often gambling establishments are promoted with a wink and a nod. Currently Las Vegas is using the slogan "What happens in Vegas, Stays in Vegas" campaign. It seems to me, that you could counter that type of promotion with a Couples Getaway promotion that features the pampering, luxery and excitement that your collection of amenities offers.

    I hope this helps!

  • Posted on Member

    Hello I am from Macedonia Gevgelija where you worked tvoe I read the letter to a web page and I wanted to ask whether we can das ideu for a marketing manager to promote something in the casino, this is a new small casino in my town, and can and shall cooperation with you or your company where radis.Odnapred Thank you for your cooperation My E-mail:
  • Posted on Member

    Hi all,

    I saw your post responses on the Marketing Professionals website regarding ideas to promote casinos.

    I would just like to draw your attention to a promotion you could use that is just about to be launched.

    This is your opportunity to get in first before the big online gaming companies get hold of this idea. offers lucky day reports and software for use by all kinds of gamblers.

    The lucky day software will soon be used by some online casino companies to attract new customers.

    It will be offered to people who sign up for $49.95, and players will get a free amount of $50 deposited into their accounts for three months.

    I urge you to speak to your decision makers about this once-in-a-lifetime opportunity to promote your online business.

    A recent survey showed that 45% of American women and 33% of UK women believe in astrology. This is a large percentage of the population and women have as yet not taken to internet gambling as much as men have. holds the number 1 spot in Google for the phrase lucky days out of 38 million websites.

    Please contact me for more details about creating a customised version of the software for your promotions

    Kind regards,

    Adrian Fourie

    Free online report for your evaluation:

    Here is a free promotional Registration Code to unlock the software (value $79): 73256955 (it will work for 3 days from November 3, 2009)

    Kind regards,

    Adrian Fourie

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