Limited Time Offer: Save 25% on PRO with code JULYPRO »
Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
Corporate Training Solutions
See All »
Schedule of Events
Virtual Conference Series
Speak for Us
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Topic: Student Questions
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Ethical Issues In Marketing
Posted by Anonymous on
9/6/2005 at 1:00 PM ET
I'm taking a business ethics course this semester, and we have a project that requires us to select an ethical dilemma that one would encounter in the business world, and analyze the topic. I'm just looking for as many suggestions as possible before I make my final list of choices, and ultimately, my final decision.
9/7/2005 at 6:53 AM
Well try typing "unethical companies" into google and see what you come up with. Or you might even try "ethical dilemma"
Some well know ones are:
Ford (the ford pinto)
Nestle (3rd world countries)
just too name a few.
9/7/2005 at 7:54 AM
Sorry to badmouth my own industry... but if you simply do a Google search on the word "Telemarketing" you will be confronted with a number of hits involving questionable marketing practices...
I don't know what country you are calling from, but the "Do Not Call" legislation and the "CAN-Spam" legislation involves issues with basic freedoms of free speech and freedom of the press. These issues are timely in that many folks are unaware of their violations of these laws. As a sales person or marketer, you may be asked to do something which is not only unethical, but also illegal.
9/7/2005 at 11:15 PM
Go to Starbucks and check out the environment and social issues of growing and buying coffee. There are MANY -- and you can Google for pros, cons, and articles on this.
Think of recalls -- autos.
Think of scares -- Tylenol (the ethics of tampering and the responsibility to the public)
Think of Exxon Valdez (environmental responsibility)
Think of Enron... (just basic integrity and executive responsibility, for cryin' out loud)
Think of Wal-Mart (it's hiring, benefits, and "takeover the small town" practices -- is this ethical)
What fun! -- Really, you have no shortage of possibilities. The issue will be focus.
Best of luck!
BACK TO TOP
Post a Comment
Five Lessons for All Marketers From the Departure of Coke's CMO
by Sam Melnick
The Indispensable Social Media Cheat Sheet [Infographic]
by Laura Forer
Seven Content Types That Will Increase Leads and Conversions
by Andrew Gazdecki
The Business Case for Behavior-Changing Content: Five Rules of ...
by Tara-Nicholle Nelson
119 Facts About Email Marketing [Infographic]
by Laura Forer
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with