Advertising/PR - Effectiveness of testimonials from Anonymous: MarketingProfs Question 1018

Question

Topic: Advertising/PR

Effectiveness Of Testimonials

Posted by Anonymous on 4/15/2004 at 12:13 PM ET 100 Points

I need to find research on the effectiveness of testimonials in advertising and promotional material and campaigns. I am becoming more aware of how effective they are if done tastefully and correctly, however, I need to find research to support or discredit my belief.

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RESPONSES

Posted by Pepper Blue on 4/15/2004 at 12:28 PM Member

Hi kwinters,

This was discussed very recently on the forum. The answers don't cite a lot of research, but I think you will still find the responses valuable and informative.

Here is the link:

https://www.marketingprofs.com/ea/qst_question.asp?qstID=874

I hope that helps.
Posted on 4/16/2004 at 4:52 AM Accepted

Don't know if this is what you're looking for, but take a look at these links

https://www.carpages.co.uk/smart/smart_forfour_and_robbie_williams_01_07_03...

https://www.electrifyingtimes.com/smart_crossblade.html

Robbie Williams and Smart. Just saw the tv ad recently and it blew me away in terms of effectively connecting his personality to the car's image.
There's a Marketing Manager mentioned in the 2nd ad--maybe you can contact him for a case study. https://www.smart.com/

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